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It used to be just Christians who used God as a marketing gimmick. As it turns out, even the corporate machine sees a value in turning a quick profit on the Almighty. In a strange twist of irony, this may be the only example in recent history where American Evangelicalism is the trend setter and the unchurched culture is creating cheap knock-offs in a failed effort to look cool. Read, God Can Help Companies Turn Customers Into Daredevils – NYTimes.com.